ACCC takes aim: Coles and Woolworths under scrutiny for price ...
On Monday, the ACCC announced it has separately launched Federal Court actions against Coles and Woolworths.
www.cielegal.com.auHere’s a concise update on Woolworths ACCC price-case developments as of now.
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The ACCC has pursued separate Federal Court action against Woolworths Group and Coles for alleged misleading discount pricing on hundreds of products. The core claim is that discounts were illusory because the “was” prices were set or inflated to support promotions like Prices Dropped or Down Down. This started in 2024 and has been a high-profile regulatory case in Australia.[1][3]
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There have also been related legal actions and class actions around promotional pricing, with Woolworths facing additional scrutiny over how it presents promotional prices and whether those promotions reflect genuine discounts. These developments were reported in late 2024 and into 2025, contributing to ongoing regulatory and legal pressure on promotional pricing practices.[6][7]
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Markets and public commentary reflected concern about potential penalties and reputational impact, with some articles noting significant potential fines and investor reactions tied to the case timeline and court proceedings.[3][8]
If you’d like, I can pull the most recent official ACCC updates or court filings and summarize the latest status, dates, and any judgments or settlements. I can also provide a brief timeline of key milestones and link to primary sources.