Latest News About Subway drives tech upgrades in 2.0 rollout across markets

Updated 2026-06-17 23:36

Subway highlights digital expansion as Fresh Forward 2.0 expands kitchen display systems to streamline operations; In Europe reports positive early feedback on digital platforms as part of a broader transformation strategy; in travel hubs and nontraditional venues serve convenient options and grab-and-go offerings expansion; these efforts support Subway's ongoing push to streamline ordering and enhance on-site experiences worldwide.

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Subway® Delivers Integrated Digital Experience in Key European Markets®

Fresh Forward 2.0 has been tested across all regions, receiving overwhelmingly positive feedback from guests, franchisees and their team members. In concept testing, guests reported the new design significantly increases their likelihood to dine in and visit Subway restaurants again. In addition to improving the overall ambiance of Subway restaurants, Fresh Forward 2.0 supports the acceleration of Subway’s digital transformation journey. Self-serve kiosks, order ready screens and kitchen...

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