St. Andrew's at Knighthead Park got rebranded in a multi-year sponsorship agreement with Knighthead, announced in January 2024. The training ground was renamed and an adjacent entertainment zone was planned as Knighthead acquired a stake. The deal saw Knighthead fund the club foundation and related projects on club-owned land. Official announcements came from Sport Industry Group and PR Newswire confirming the components. Birmingham City names stadium with mega sponsorship deal, marking a major step for the club’s branding.
Significant news for Championship outfit Birmingham City as they confirm the decision to rename their stadium with a mega sponsorship deal.
fanbanter.co.ukSt Andrews football ground, the home of Birmingham City FC since 1906. Read our away fans guide to St Andrews, plus photos, maps, recommended pubs and reviews
footballgroundguide.com/PRNewswire/ -- Birmingham City is pleased to announce it has entered into a multi-million pound, multi-year naming rights agreement with Shelby Companies...
www.prnewswire.comStadium: St Andrew's @ Knighthead Park, Artwork, Fixtures, Results, Logo, Banner, Clearart, Fanart, Poster
www.thesportsdb.comBirmingham City has agreed a new partnership that will see its stadium, St. Andrews, renamed. The deal with US-based Shelby Companies Limited, a subsidiary of Knighthead Capital Management, means that Blues’ ground will now be known as St. Andrew’s @ Knighthead Park. The multi-million-pound, multi-year naming rights agreement has been described as the EFL Championship football club‘s‘biggest […]
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www.sofascore.comStadium: St Andrew's @ Knighthead Park, Artwork, Fixtures, Results, Logo, Banner, Clearart, Fanart, Poster
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