Samsung S90F 4K TV review: A contender for the top TV of the year
The Samsung S90F OLED is a worthy successor to last year's excellent S90D TV. It gets brighter while carrying over the same infinite contrast ratio.
www.businessinsider.comHere’s a concise update on the Samsung S90F OLED 4K TV (latest as of 2025).
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What it is: Samsung’s S90F is a 4K OLED TV that uses a quantum-dot enhanced OLED panel in some sizes (QD-OLED) and Samsung Vision AI processing for upscaling, color, and picture tuning. It supports 4K at up to 144 Hz for gaming and includes a solar-recharge remote. These are core attributes highlighted by reviews and official specs.[1][2][3]
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Key strengths noted by reviewers:
- Brightness and color: The S90F family is described as brighter than prior OLEDs in its class with strong color performance, aided by the NQ4 AI Gen3 processor and 4K AI Upscaling Pro.[2][1]
- Motion and gaming: Motion Xcelerator 144Hz and VRR support make it a strong gaming option with smooth motion.[1][2]
- HDR formats: It uses HDR10+ (not Dolby Vision), which is common for Samsung OLEDs, with Auto HDR Remastering Pro for SDR content.[3][2]
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Design and features:
- Slim, premium build with a 4-bezel design in most sizes; SolarCell remote charging by light; built-in SmartThings hub and Matter support in many regions; broad smart TV capabilities via Tizen OS.[3][1]
- Availability and sizes: Multiple screen sizes exist (42, 48, 55, 65, 77, 83 inches), but note that not all sizes use the same panel (some are QD-OLED; others are standard OLED), which affects color performance in practice.[2]
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Market context:
- The S90F generally sits as a premium mid-to-upper tier OLED option, with S90D still available and sometimes cheaper; expect price drops on older stock as the S90F cycles in. This is reflected in reviews that compare it with last year’s model.[2]
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Where to look next (trustworthy sources):
- Official Samsung product pages for S90F models (regional variants) to confirm exact panel type, HDMI specs, and HDR support per size.[1][3]
- Independent reviews (TechRadar, Insider) for nuanced performance notes like brightness in real rooms, color accuracy, input lag, and gaming performance across sizes.[2]
Illustration: If you’re choosing a size, the 55" and 65" S90F are commonly recommended for balanced room fit and strong 4K/144Hz gaming performance, while larger sizes (77", 83") deliver a more cinematic impact but at a higher price and space requirement.
If you’d like, I can pull a quick side-by-side spec table for the most common sizes (48", 55", 65") and summarize in a chart or list, or help you compare the S90F to the S90D and LG/Sony OLED options in your area. Please tell me your preferred size and budget.