One Direction's Our Moment launched in 2013 after a fan petition; launch events in London announced this fragrance for fans; it launched in Harrods in late August 2013 and across the UK by Sep 9, 2013; the fragrance line was introduced alongside the group's branding era was said to reflect the members' scent preferences; the campaign showcased making-of content and promotional materials featuring One Direction.
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www.timetoast.comOur Moment is the name of the boys first perfume product. It was released on June 6, 2013 in London, on August 29, 2013 in Harrods and September 9, 2013 nationwide in the United Kingdom. It was first announced on June 5, 2013. The boys saw a petition, created by a fan, to have a perfume made and they got the idea from them. “Funny enough, there was a fan on twitter who made a petition to have us make a fragrance and we spoke to management about it and took it from there,” Liam claimed. “It...
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