Network 10 attended attention as it restructures and navigates a changing TV landscape. Continued coverage focuses on local-city reporting with near 160,000 national audience and stronger emphasis on local. 5pm bulletin showed early gains, the 7pm Deal or No Deal timeslot posted early gains. Melbourne studio refreshes were noted as part of a broader network refresh. Brisbane and Perth viewership display mixed results. Sources suggest these dynamics as part of Ten’s effort to adapt to a shifting TV environment.
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Ten News making headway with shift back to local
While Seven and Nine battle it out for 6pm news ratings dominance each night, Ten has quietly repositioned itself as a locally focused news source, and the result is its biggest audiences in years.Linear free-to-air television audiences are dropping. This isn’t news to anyone, least of all those within the industry, but it doesn’t necessarily […]