‘Sevens doesn’t uncover rugby superstars

Sevens doesn’t uncover rugby superstars — it creates them

The vision behind a Scottish initiative

Rupert Cox highlights how an Edinburgh-based start-up is working to revive a proud rugby tradition by using sevens as a launchpad for future British rugby stars. The initiative is built on the belief that rugby sevens is more than a shortened form of the game — it is a unique discipline that molds complete, dynamic players.

The power of sevens

In Cox’s view, sevens has historically served as a testing ground for raw talent, teaching speed, stamina, and adaptability. Players who build their foundation in sevens often carry those skills into the fifteen-a-side format, emerging as stronger, more rounded athletes. The program aims to institutionalize that path, making sevens not just a stepping stone but a creative force in British rugby.

A modern approach to player development

The Edinburgh start-up intends to use data-driven performance monitoring, advanced training methods, and international sevens circuits to develop well-rounded professionals. By combining tradition with innovation, it hopes to recreate the role sevens once played in shaping rugby’s greatest names.

“Sevens doesn’t uncover rugby superstars — it creates them.”

The project looks to confirm this statement by turning emerging athletes into the next generation of rugby icons.

Author’s summary:
An Edinburgh start-up seeks to revive rugby’s sevens tradition, using innovation and global competition to craft the next wave of British rugby stars.

HSBC SVNS — 2025-11-26