Women in business are struggling despite their apparent online achievements

Women in Business Facing Financial Struggles Despite Online Success

Many women entrepreneurs who appear successful online are barely managing to get by financially. According to researchers, social pressure and gender expectations prevent them from openly discussing money challenges.

Fear of Appearing Greedy

One academic explained that women often avoid talking about how little they earn because doing so may be interpreted as being greedy or ungrateful. This perception makes it difficult for them to negotiate fair pay, raise prices, or speak honestly about financial realities.

“Women in business can't complain about how little they make for fear of looking greedy,” the academic said.

The Reality Behind the Online Image

Although viral posts or popular brands can create an illusion of success, many businesswomen face unstable income and limited growth potential. Social media visibility often hides the financial strain and the pressure to maintain a positive image.

Cultural and Economic Barriers

Experts note that inequality persists in entrepreneurship because societal expectations encourage women to appear humble and accommodating. This attitude, combined with lower access to funding and fewer professional networks, keeps many female entrepreneurs underpaid and overworked.

Author’s summary: Women entrepreneurs often mask their financial hardships to avoid judgment, revealing the gap between online visibility and real economic success.

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BBC BBC — 2025-11-29

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