John Lewis has unveiled its £10m flagship store in London's Victoria.
The new store covers 69,000 sq ft and features a new design concept.
It includes a large atrium, a restaurant and an events space.
The store is part of John Lewis' £500m expansion plan.
Craig Inglis, director of customer experience at John Lewis, said:
"The new store is a major investment in the heart of London."
The store is expected to create 400 new jobs.
John Lewis has committed to a £500m expansion plan over the next five years.
This includes the opening of new stores and the refurbishment of existing ones.
The company plans to open 12 new stores over the next five years.
This will create 400 new jobs and increase the company's floor space by 15%.
John Lewis has invested £140m in its online platform over the past two years.
This includes the creation of a new website and the expansion of its click-and-collect service.
The company has also invested in artificial intelligence and machine learning.
This includes the use of AI to personalise customer offers and improve customer service.
Author's summary: John Lewis has unveiled its £10m flagship store in London's Victoria, creating 400 new jobs and marking a significant investment in the heart of the city.