John Lewis ads named retail's

John Lewis ads named retail's most popular

John Lewis's Christmas adverts have been named the most popular in the UK, a survey has found.

The retailer's ads have been a highlight of the festive season for years, featuring campaigns such as the Man on the Moon and The Long Wait.

A poll of 1,000 people by YouGov found that 41% of respondents named John Lewis as their favourite advert, ahead of Sainsbury's and Tesco.

The survey also found that 72% of people believed that John Lewis's adverts were "highly enjoyable" or "very enjoyable" to watch.

"John Lewis's adverts are a highlight of the festive season and it's no surprise that they've been named the most popular," said a spokesperson for the retailer.

John Lewis has been creating Christmas adverts for over 30 years and has become a beloved tradition for many people in the UK.

Here's the top 10 most popular Christmas adverts in the UK, according to the survey:

"John Lewis's adverts are a highlight of the festive season and it's no surprise that they've been named the most popular." - John Lewis spokesperson

Author's summary: John Lewis's Christmas adverts have become a beloved tradition in the UK, and it's no surprise that they've been named the most popular, featuring heartwarming stories and memorable moments that resonate with audiences.

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Retail Gazette Retail Gazette — 2025-11-26

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